We help find you the best influencers to work with so your brand is seen by the right audience. We do this by carefully researching the kind of content they create, the type of audience they have, the size of their following and of course their budget suitability.
We’ll give you the chance to explore new business opportunities, purchase products you love at special prices, earn cash (yep, real money!), and even become an influencer yourself with the help of
Connect with us!!!
We (obviously) love being social and share all sorts of awesome stuff on our Facebook and Instagram pages. So for advertiser and influencer updates, event & movie gala invitations and more, be sure to follow us. Don’t be shy!
The Touchbase Workflow
Influencers register their details with Touchbase so they can be connected with job opportunities
ADVERTISER MODULE IN DEVELOPMENT
DUE August 2018
To kick off the process, advertisers submit their campaign requests to Touchbase
Touchbase selects and recommends the best influencers suited to your campaign using an advanced algorithm
ALGORITHM IN DEVELOPMENT
Selected influencers create and submit their work to advertiser for approval then post it for their audience to see, enjoy and engage with
INFLUENCER MODULE COMPLETED
USER APP IN DEVELOPMENT DUE October 2018
Members are notified of the campaign and share it via social media to their friends and followers
TOKEN SYSTEM IN DEVELOPMENT DUE October 2018
Members earn tokens as a reward for their efforts and the results of their sharing
Members can invest their tokens to support influencers who want to create and produce their own merchandise…
INFLUENCER MERCHANDIZE IN DEVELOPMENT DUE 2019
They can also spend their tokens to purchase products they love from the advertisers mart
ADVERTISER MERCHANDIZE IN DEVELOPMENT DUE 2019
TOKEN EXCHANGE IN DEVELOPMENT DUE 2019
Or they might choose to sell their tokens to other registered users
The Touchbase Algorithm
We’re not satisfied with just using simple demographics to make a match. We went deeper than that by creating two sets of mutually exclusive parameters to truly determine an influencer’s potential synergy with your brand. It’s as easy as A, B, C.
A: INDUSTRY RELEVANCE
Industrial Relevance Factor (or IRF for short) measures an influencer’s cohesiveness with your brand’s industry category according to attributes. Here’s how it works:
We listen to the internet so we get a clear understanding of how users perceive and describe each industry
We summarize key attributes of each industry category then order them by priority
This is used to cross-reference with influencers to see which industries they are best affiliated with
Each week we update and publish the IRF of each influencer by industry
Then the IRF can be used to create the best match between influencer and advertiser – according to the advertiser’s self-chosen industry for their campaign
B: INFLUENCER CHARACTERISTICS
Characteristics help us to get more specific. For instance, “gorgeous”, “sexy” and “cute” are three different characteristics you could use to describe jeans (an attribute). Here’s how they’re assessed:
We listen to the internet and rank the key characteristics of a particular industry category
When an advertiser sets up a campaign they can choose 5 characteristics they think best describes their brand
We listen to the internet to find influencers who are perceived as having these characteristics
We rate and rank the influencers according to their relative similarity to these characteristics
Then we apply this to accurately rate the influencer
C: FINAL RESULTS
After running the two parameters we’re able to use our formula to add up the IRF and Influencer Characteristics to create the most accurate match between influencer and advertiser.
Creating a campaign
As an advertiser, it’s quick and easy to start getting seen
START YOUR CAMPAIGN
With the click of a button
INSERT YOUR REQUIREMENTS
So we can analyse your keywords and brand characteristics against every one of our hand-selected influencers
SET YOUR BUDGET
So we can automatically select the most appropriate influencer
REVIEW THE POST
So you can approve the content your chosen influencer will be sharing
THEN SIT BACK AND RELAX!
As your campaign goes viral and is seen and shared by motivated users while Touchbase uses scientific measurements to constantly analyze and evaluate its performance
Registration is easy. Click one of the buttons below to get started.