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Advertiser 廣告客戶

KOL

We help brands reach the right people…

We make it easy for KOLs to tap into their networks…

We make Instagram fun for everyone – right here, right now!

By bringing brands, KOLs and micro-influencers together to create a complete influencer economy under one roof. It’s the perfect synergy.

We’re reinventing the way brands, KOLs and micro-influencers connect.

How it works can be broken down into 4 simple steps…

CONNECTION

We start by introducing brands to the right KOLs. We connect brands with the right people – it’s fast and easy!

OPTIMIZATION

Our algorithm carefully analyzes potential KOLs that will best suit your brand and campaign objectives. 

MOTIVATION

Micro-influencers are then motivated to share the campaign and participate in the influencer economy, thanks to our token rewards system.

AUTOMATION

All of this is done quickly and efficiently thanks to our intelligent system that automates the entire process, meaning less wasted time and more profit.

Our goal is to make everyone’s lives easier (and more enjoyable!)

How it works – Brands

Get started quickly and easily with just the basics – hashtags, region, industry, dates and budget – our proven scientific method takes care of the rest. Touchbase suggests the best strategy to reach the right audience by connecting you with the right KOLs. We give you complete control with our easy-to-understand proposal and reporting. Unlike other systems, all campaigns get a “second wind” with the TouchBase Affiliate Program which helps you extend the life and reach of your campaign much, much further!

How it works – KOLs

We make it super easy to apply for jobs and get paid quickly without the hassle of out-of-pocket expenses! Get job offers to your cell phone anywhere, anytime. Simply review, accept and get paid – fast and simple!

How it works – Micro-influencers

If you’re an aspiring influencer, join  as a micro-influencer. There’s no need to create content – simply choose a photo to repost with your own clever caption to redeem free offers or collect tokens in our store.

Connect with us!!!

We (obviously) love being social and share all sorts of awesome stuff on our Instagram page. So for advertiser and influencer updates, event & movie gala invitations and more, be sure to follow us. Don’t be shy!

The Touchbase Workflow

KOL
DATABASE
COMPLETED

KOLs register their details with Touchbase so they can be connected with job opportunities.

BRAND
MODULE
COMPLETED

We make it simple for brands to reach their target audience. With minimum inputs needed to get started, our proven scientific system tailors the best strategy by connecting you with the right influencers.

Touchbase selects and recommends the best influencers suited to your campaign using an advanced algorithm.

ALGORITHM
COMPLETED

Selected influencers create and submit their work to brands for approval then post it for their audience to see, enjoy and engage with.

KOL
MODULE
COMPLETED

Micro-influencers Module
COMPLETED

Micro-influencers are notified of the campaign and share it via social media to their friends and followers.

TOKEN
SYSTEM
COMPLETED

Micro-influencers earn tokens as a reward for their efforts and the results of their sharing.

Media agencies can use Touchbase Agency Module to service brand clients, creating greater flexibility and ease of use for campaign development.

AGENCY MODULE
COMPLETED

Sell merchandize via the platform by issuing tokens to Instagrammers. Extend your e-commerce footprint and boost sales.

BRAND
MERCHANDIZE
IN DEVELOPMENT
DUE 2019

TOKEN
EXCHANGE
IN DEVELOPMENT
DUE 2019

Or they might choose to sell their tokens to other registered users.

The Touchbase Algorithm

Our proven approach takes human error out of the equation. Using self-learning technology, our system continually refines the right matching techniques to connect you with the right KOLs to spread the word. We go beyond numbers and demographics by making sure each KOL or Micro-influencer reflects your brand values.

1. CATEGORIZE KOLS AND RANKINGS:

Touchbase uses a scientific method that continuously learns to maximize campaign results. Using quantitative factors, our system automatically divides your promotion campaign across the Broadcaster and Communicator Strategies to optimize results. Your promotion will be ranked according to historical results from similar campaigns. 

2. ALLOCATE: 

The system automatically identifies and suggests the best combination of job types, timeline and budget allocation that your promotion should use across Broadcaster, Communicator and Micro-Influencer Strategies. Each key influencer is prioritised and categorised using the same self-learning system in real-time. Using this method, the system continuously learns and refines these categories in real-time so your campaign is always optimised to reach your target audience.

3. TOUCHBASE AFFILIATE PROGRAM: 

It’s not over yet! You also get an additional bonus of the TouchBase Affiliate Program, which means your campaign continues after the initial timeline is done! Unless you have proactively unselected this option, the TouchBase Affiliate Program boost will select the best micro-influencers in our platform, and notify them that a new post is ready for them to share with their followers. The system automatically generates the right recommended users and timeline. 

Creating a campaign

As a brand, it’s quick and easy to start getting seen

Simply…

START YOUR CAMPAIGN

Input your campaign requirements. Review the timeline including campaign flow in real time. It’s then a simple matter of hitting “Create campaign”!

INSERT YOUR REQUIREMENTS

We make it easy for you to create a customised campaign by cutting the complexity. You simply need to answer a few simple questions for our system to take your job requirements and find the right influencers. We hold your hand every step of the way to create a successful campaign. 

CAMPAIGN STRATEGY

Touchbase automatically proposes a tailored campaign strategy and suggests potential influencers. The system takes care of the campaign structure once the key influencers are invited to apply for the job.

FINAL STRATEGY

Once the campaign is ready, the system generates a proposal for your approval, based on your budget. Your key influencers receive job confirmations direct from the system and your campaign is ready to go! 

TOUBCHBASE AFFILIATE PROGRAM

Once your campaign is underway, you can stay on top of posts and results at anytime. After the initial campaign timeline ends the system automatically starts the TouchBase Affiliate Program, which means micro-influencers in the Touchbase platform are notified your posts are ready to repost to their followers, earning tokens as their reward. Soon after the second promotion is finished, you automatically receive a performance report on the success of your campaign.

Address

Entrepreneurship Centre, 3/F, I.T. Street, Cyberport 3,

100 Cyberport Road, Hong Kong

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